HP’s design is intentionally minimalistic, while at the same time intended to make a “maximum impression.” The Pavilion AIO is a system HP wants you to feel comfortable putting out in the open, even making it a “focal point” in your home. Part of that is marketing fluff, but to discredit it entirely as such would be a disservice to HP’s effort in designing an attractive system.
Take the front glass. HP included no physical or touch-sensitive buttons on the front face of the PC at all. Instead, edge-to-edge glass covers the entire full-HD 1080p display. Thick black borders around the 23-inch panel make it appear larger (and perhaps more expensive) than it actually is. The borders also give a home to a few pieces of tactful, tasteful branding: “HP” on the bottom, “Pavilion” in the upper right, and “B&O” (for Bang & Olufsen) in the upper left.